Here's another reason for ailing newspaper and magazine publishers to wince: On average, the audience perusing unauthorized online copies of their articles is nearly 2.5 times larger than the readership on their own Web sites, according to a study being released Thursday.
In Other News
Associated-owned free newspaper the London Lite continues to attract more readers than News International's rival thelondonpaper, according to the latest statistics from the National Readership Survey, despite distributing 100,000 less copies.
The father of a college student whose suicide was broadcast live over a webcam said Saturday he was appalled by the virtual audience that egged on his son and called for tougher regulation of Internet sites.
Based advertising firm MediaWhiz, never one to worry about gray areas when it comes to advertising, has launched a new product today called InLinks. It's fairly straightforward - advertisers who want their sites associated with specific keywords simply buy ads. Links to those sites are then added to publishers sites whenever those words pop up in content.
Proactive measures can reduce hip fracture rates by an average of 37.2 percent - and as much as 50 percent - among those at risk, according to a study conducted by Kaiser Permanente Southern California. The study was published online on November 3 by The Journal of Bone & Joint Surgery, a peer-reviewed journal.
Unlicensed music distributor Baidu has admitted taking money from unlicensed medical companies.
