Search Ads Aren't As "Helpful" As Google Suggests

In his piece on the origins of Google advertising, Wired's Steven Levy writes that Larry Page and Sergey Brin's main requirement for all Google search ads is that they "should be useful and welcome, not annoying intrusions. "Given Google's massive $20 billion plus annual revenues, one might think this requirement has been well-met. Not so, say respondents in a survey from AdWeekMedia and Harris Interactive.