What's In A Name?

In Shakespeare's Romeo & Juliet, Juliet says to Romeo:What's in a name? That which we call a roseBy any other name would smell as sweet. (Act II, scene ii). GoDaddy doesn't agree with Juliet. The company is no stranger to filing patent applications and owns scores of published applications and issued patents. Some of these patent applications are directed to a market for domain names. As Domain Name Wire reports, two such applications published today: Patent Publication No.